The Barthwell Group helps clients enhance their brands and build more effective relationships with specific, target markets. The deliverable to our clients is an enhanced branding concept with specific messaging which resonates with the desired target markets. The service includes a practical action plan to build / enhance relationships with key persons in the target markets.
The Barthwell Group Approach
Our approach is designed to obtain tangible results. We combine strategic market research which includes assessing impressions of our client’s current brand from the perspective of both internal and external stakeholders and analyzing key areas of interest among our client’s target markets. Because we engage stakeholders in confidential dialogues, we are able to obtain more substantive insights. Our thorough methodology enables us to help clients develop and implement brand enhancement strategies and specific messaging which are effective and sustainable. Once the strategy and messaging have been developed, we assist clients in actually building relationships.
The Barthwell Group Solution for Brand Enhancement:
- Identify the goals and objectives of the brand enhancement strategy
- Conduct a scan to determine the best partners in the target markets
- Analyze the findings to identify alignment between the client and potential partners
- Develop brand enhancement strategies and appropriate messaging
- Design a concept for marketing materials
- Facilitate the building of relationships in the target markets
- Monitor and benchmark the progress